How to Determine if Your Copywriter is Worth It
If you want to earn money online, you're going to have to have a site. If you would like that website to bring in profits, it should be written very well. Unless you're good at copywriting already it's smart to engage the services of someone well-qualified to write the text on your website. An expert copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Obviously, not all copywriters are created equal. Some are extremely talented. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is easy. Here is how you can tell the good from the bad.
Does the copywriter have a web site of his or her own? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a site of their own, how can they assist you with your site? Pay attention to the copy on their web site also. If you see many grammar and spelling errors, this is a terrible sign.
Do you respond favorably while you read the text on the copywriter's site? This involves more than merely noticing grammar and spelling mistakes. Does the text make you feel any sort of emotional reaction? Does it move you to like him or her? Does it make you feel like you want to find out more about the writer and keep on reading? go Does it make you feel like you want to employ that copywriter right away? Does website copy make you want to run for the hills? Does the copy make you angry? All of these are important reactions and you should take note of them.
Research the copywriter's background a bit. Search for reviews on independent web sites and online discussion boards. It's remote that you will come across any negative reviews on the writer's own web site. Do a search online for the copywriter's name to see if there are any reviews read the article or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Pay attention to these reviews and testimonials. Ask the copywriter to furnish you with one or two references. Make sure that you follow up and really contact those references so that you can ask for an honest opinion from them.
Be sure you spend some time poring over the samples given by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is particularly crucial if the copywriter states he or she is an expert in a particular field. When the writing feels like it was copied from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth hiring. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.